Trust, leapfrogs and the big bets on Africa's travel

At a WiT Africa panel, industry leaders predicted Africa's online travel share will grow significantly, potentially reaching over 80% by 2045. They emphasized trust as the currency in African travel, with AI as a catalyst but used differently, such as conversational commerce via messaging platforms like WhatsApp. The panel also discussed the competitive landscape among supplier-direct, B2B infrastructure, and aggregators.