Booking.com report: contributed €691 billion to European economy in 2025

Research by Booking.com and Oxford Economics shows that travel booked through Booking.com supported €691 billion in economic activity across Europe in 2025, comparable to Belgium's GDP. Visitor spending of €291 billion supported 4.7 million jobs and €175 billion in wages. Launched at VivaTech 2026, the study highlights the importance of digital platforms for SMEs.