Scenic Area Association Promotes 'Small and Beautiful' Cases to Lead Asset-Light Transformation

The China Tourist Attractions Association showcased a 'Small and Beautiful' scenario innovation case exhibition at the 2026 China Culture and Tourism Industry Expo, featuring 27 selected cases focusing on historical regeneration, intangible cultural heritage activation, rural tourism, and more. Deputy Secretary-General Rong Liping stated these cases feature low investment, creative ideas, high feasibility, and replicability, aiming to guide scenic areas from heavy asset investment to asset-light refined operations.