Addressing the L2B Ratio Explosion

AI is reshaping travel search, causing the look-to-book (L2B) ratio to explode. OAG data shows early online booking required 100-200 searches per ticket, now closer to 10,000-20,000, and potentially 200,000 in the future. This raises serving costs and threatens pricing infrastructure. Solutions discussed include caching, intelligence layers, and indicative pricing.