Survey says 91% of hotel groups have deployed AI, only 13% achieve measurable ROI

On October 23, 2026, dailypoint cited data from the h2c Global AI Study 2026 to launch an AI Readiness Check self-assessment tool for hotel operators. The study shows that 91% of surveyed hotel chains have deployed AI tools, but only 13% report achieving measurable return on investment; only 42% of hotel organizations have a centralized guest profile database, 69% still rely on manual collection or organization of guest preferences, and only 19% use automated AI to extract preference signals.