Hospitality Technology·· 1 day agoAI Rating53
2026 Hospitality Guest Engagement Study Released
Control, Friction, and Customer Loyalty: Inside the 2026 Guest Engagement Study
AI Overview
On November 7, 2026, Hospitality Technology released the 2026 Guest Engagement Study, based on a survey of more than 1,000 travelers. The study shows that 86% of guests' top need is reliable and secure Wi-Fi, 74% want to receive text message reminders before check-in, and 71% want to use their mobile phone to request staff assistance or select a room. The study also notes that guests prefer digital controls rather than screens replacing staff.
Source:Hospitality Technology · hospitalitytech.com