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Fairmont Expands 'Special Happens' Experience Programme

Fairmont Hotels & Resorts, part of Accor, expanded its global 'Special Happens...' programme with eight bespoke experiences across four categories: After Dark, In the Spotlight, Around the Table and In the Wild. Offerings range from an after-hours journey through Istanbul's Spice Bazaar to a private music experience in Prague, performing on stage in San Juan, and a private ski escape in Mont-Tremblant. Fairmont has over 90 hotels worldwide and is part of Accor, which counts more than 5,800 properties.

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Impact and considerations

Luxury hotels are using exclusive experiences as a differentiation lever, which is relevant to sourcing and negotiation for corporate meetings, incentive travel and executive accommodation.

Key points

  • Fairmont added eight bespoke experiences across four categories: After Dark, In the Spotlight, Around the Table and In the Wild.
  • Offerings include a private after-hours journey through Istanbul's Spice Bazaar, a private music experience in Prague with dopeYEAH, and the chance to perform on stage at Chico Cabaret in San Juan.
  • Fairmont Tokyo's OFF RECORD listening bar will host a private night of music led by Bar Director Hideyuki Saito, structured in four chapters spanning J-Pop, UK Rock, Reggae and American Soul.
  • Beyond the Slopes at Fairmont Tremblant offers private chauffeured Cadillac transfers, First Tracks access 40 minutes before public opening, and Canada Goose lending gear.
  • Fairmont has over 90 hotels worldwide and is part of Accor, which counts more than 5,800 properties across more than 110 countries.
  • Experiences can be booked at fairmont.com, and ALL Accor members earn points during their stay.

Sources and time

Primary source
Accor
Other sources
0
First source publication
9 Sept 2026, 13:51
Page published
12 Sept 2026, 00:19
Last updated
9 Sept 2026, 13:51
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