Alibaba Group Named Official Technology and Cloud Partner of the Brooklyn Nets
Alibaba Group and Brooklyn Sports & Entertainment announced a multi-year strategic partnership naming Alibaba the Official Technology and Cloud Partner of the Brooklyn Nets and the team's Official Jersey Patch Partner. Beginning with the 2026-27 NBA season, Alibaba technology will power a Real-Time 360° Replay system at Barclays Center, and an in-arena "Nets Figure Lab" will let fans create personalized collectible cards. The partnership also ties into the franchise's 60th anniversary season to test and scale technology and marketing applications.
Impact and considerations
The deal shows Alibaba Cloud technology expanding into sports and live-entertainment venues, offering a reference point for venue technology, sponsorship marketing and destination experience upgrades relevant to business travellers.
Key points
- Alibaba Group and Brooklyn Sports & Entertainment formed a multi-year strategic partnership naming Alibaba the Official Technology and Cloud Partner of the Brooklyn Nets.
- Alibaba also becomes the Nets' Official Jersey Patch Partner, supporting the team's 60th anniversary season.
- Beginning with the 2026-27 season, Alibaba technology will power a Real-Time 360° Replay system at Barclays Center.
- An in-arena "Nets Figure Lab" will let fans create personalized collectible cards using Alibaba technology.
- The two sides plan to test and scale innovative technology and marketing applications across the season and beyond game day.
Sources and time
- Primary source
- Alibaba Group
- Other sources
- 0
- First source publication
- 28 Sept 2026, 08:00
- Page published
- 28 Sept 2026, 21:55
- Last updated
- 28 Sept 2026, 08:00
- Original links
- Alibaba Group News：Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets-Alibaba Group (opens in a new tab)Primary source · en · Published 28 Sept 2026, 08:00