Oktoberfest Travel Trends: India and Japan Drive Growth in Munich Bookings
According to Amadeus Travel Intelligence, during Oktoberfest, air bookings from India and Japan increased by 60% and 31% respectively, while the US declined by 10%. Solo travelers accounted for 47% of air bookings, and stays of 14 nights or more rose 13% year-on-year. Hotel occupancy averaged 70.9%, with ADR slightly up to €326.
Impact and considerations
The data reveals shifts in business and leisure travel trends, providing insights for hotels, destinations, and airlines to adjust strategies and attract emerging source markets.
Key points
- Air bookings from India and Japan during Oktoberfest increased by 60% and 31%, respectively.
- Solo travelers accounted for 47% of air bookings, while large groups only 7%.
- Hotel occupancy averaged 70.9%, with ADR at €326, up 0.8% year-on-year.
Sources and time
- Primary source
- Amadeus IT Group
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:03
- Last updated
- 9 Sept 2026, 08:00
- Original links
- Amadeus Newsroom：Oktoberfest Travel Trends: India and Japan Drive Growth in Munich Bookings | Amadeus (opens in a new tab)Primary source · en · Published 9 Sept 2026, 08:00