Amadeus Deploys AI Pricing Optimization for SAS
Amadeus is deploying Amadeus Air Pricing Optimization (AAPO) across Scandinavian Airlines' (SAS) entire network. Powered by AI and real-time data, AAPO has generated an average revenue increase of more than 3% in initial markets where SAS implemented it on its website and NDC-enabled channels. It enables smoother fare adjustments in response to demand, reducing manual pricing changes while maintaining control. SAS's CRO says it strengthens customer satisfaction and commercial performance.
Impact and considerations
Amadeus's AI pricing optimization helps airlines implement dynamic pricing, improving revenue efficiency, and may drive further development of airline retailing and NDC channels.
Key points
- Amadeus deploys Air Pricing Optimization for SAS across its entire network.
- Achieved average revenue increase of more than 3% in initial markets.
- Fares adjust smoothly in response to demand, reducing manual changes.
- Supports website and NDC-enabled channels.
- SAS CRO highlights improved customer satisfaction and commercial performance.
Sources and time
- Primary source
- Amadeus IT Group
- Other sources
- 0
- First source publication
- 20 Jul 2026, 08:00
- Page published
- 9 Sept 2026, 01:36
- Last updated
- 20 Jul 2026, 08:00
- Original links
- Amadeus Newsroom：SAS boosts revenue with AI powered pricing using Amadeus Air Pricing Optimization | Amadeus (opens in a new tab)Primary source · en · Published 20 Jul 2026, 08:00