Singapore Airlines and Amadeus Renew Distribution Agreements to Drive Next Phase of Airline Retaili…
Singapore Airlines and Amadeus announced the renewal of their multiyear EDIFACT and NDC agreements, ensuring travel sellers have access to the airline's full range of fares, products, and services via the Amadeus platform. They will collaborate to increase NDC adoption, enhancing retailing capabilities and enabling more personalized offers.
Impact and considerations
The renewal ensures continuity in distribution channels and drives NDC adoption, impacting how agencies and corporations book, with richer content and personalization.
Key points
- Singapore Airlines and Amadeus renewed multiyear EDIFACT and NDC agreements.
- Ensures travel sellers have access to SIA's full content via Amadeus platform.
- Partners will collaborate to increase NDC adoption and enhance retailing.
- Aims to deliver more personalized offers and better servicing.
Sources and time
- Primary source
- Amadeus IT Group
- Other sources
- 0
- First source publication
- 9 Mar 2026, 08:00
- Page published
- 10 Sept 2026, 00:24
- Last updated
- 9 Mar 2026, 08:00
- Original links
- Amadeus Newsroom：Singapore Airlines and Amadeus renew distribution agreements to drive the next phase of airline retailing (opens in a new tab)Primary source · en · Published 9 Mar 2026, 08:00