Amadeus and UN Tourism Report: Central and Eastern Europe Emerges as New Travel Frontier
Amadeus and UN Tourism jointly released the Travel Insights 2025: Focus on Europe report, based on Amadeus Navigator360 data. Among the top 30 tourism destinations, Azerbaijan was the fastest growing with a 26% increase in air bookings, while Kazakhstan grew 7% and the Czech Republic 6%. Classic destinations still dominate, with the top ten booked destinations in Europe accounting for 70.9% of all trips from May 2024 to April 2025, led by Spain, the UK, Italy, France, and Germany. Western Europe hotel occupancy rose from 67% to 68%, with ADR increasing from $198.32 to $204.24; Northern Europe occupancy rose from 73% to 75%, with ADR from $197.77 to $200.74. Worldwide passenger traffic to Eu…
Impact and considerations
The report reveals rising demand for Central and Eastern European destinations and modest growth in the European hotel market, providing data reference for travel managers and DMOs to optimize travel policies and regional market strategies.
Key points
- Azerbaijan was the fastest growing among the top 30 tourism destinations with a 26% increase in air bookings; Kazakhstan grew 7% and the Czech Republic 6%.
- The top ten booked destinations in Europe accounted for 70.9% of all trips from May 2024 to April 2025, led by Spain, the UK, Italy, France, and Germany.
- Spain and the UK each accounted for 12% of scheduled air capacity to Europe for May 2024-April 2025.
- Western Europe hotel occupancy rose from 67% to 68%, with ADR increasing from $198.32 to $204.24.
- Northern Europe hotel occupancy rose from 73% to 75%, with ADR from $197.77 to $200.74.
- Worldwide passenger traffic to Europe is projected to grow 6.7% year-on-year for April-October 2025.
Sources and time
- Primary source
- Amadeus IT Group
- Other sources
- 0
- First source publication
- 18 Jun 2025, 08:00
- Page published
- 11 Sept 2026, 00:30
- Last updated
- 18 Jun 2025, 08:00
- Original links
- Amadeus Newsroom：Travel Insights 2025 Report Released | Amadeus (opens in a new tab)Primary source · en · Published 18 Jun 2025, 08:00