BCD research: hotel sourcing should focus on actual usage value
BCD Travel's research highlights that in hotel sourcing, 86% of buyers prioritize cost control, yet 97% want more flexible cancellation policies and 96% seek enhanced amenities. It suggests measuring utilization, challenging breakfast inclusion assumptions, aligning cancellation policies with behavior, benchmarking beyond discounts, and using data to define value to ensure paying for benefits actually used.
Impact and considerations
Provides data-driven hotel sourcing strategies for corporate travel managers to optimize costs and improve traveler satisfaction.
Key points
- 86% of hotel buyers prioritize cost control, yet 97% want more flexible cancellation policies and 96% seek enhanced amenities.
- Measure utilization of benefits, not just negotiated ones.
- Breakfast inclusion may not always be cost-effective; evaluate traveler demand.
- Align cancellation policies with actual behavior to avoid paying for unused flexibility.
Sources and time
- Primary source
- BCD Travel
- Other sources
- 0
- First source publication
- 17 Jul 2026, 23:40
- Page published
- 12 Aug 2026, 14:17
- Last updated
- 17 Jul 2026, 23:40
- Original links
- BCD Travel RSS：How to turn hotel perks into measurable program value (opens in a new tab)Primary source · en · Published 17 Jul 2026, 23:40