Booking.com Summer Report: New Travel Trends Among Brits
Booking.com's Summer Getaway Report reveals 71% of Brits plan to visit new destinations, with Shanghai as the fastest-rising global destination (+88%). Interest in 'extreme' day trips is high, with 58% willing to travel round-trip in a day. Child-free escapes are rising, with 30% of parents preferring holidays without kids.
Impact and considerations
For the business travel industry, this report offers data on changing preferences among UK leisure travelers, potentially influencing demand for travel products and services.
Key points
- 71% of Brits plan to visit new destinations this summer.
- Shanghai is the fastest-rising global destination for Brits (+88%).
- 58% are interested in 'extreme' day trips.
- 30% of parents prefer child-free holidays.
Sources and time
- Primary source
- Booking.com
- Other sources
- 0
- First source publication
- 8 Jul 2026, 16:00
- Page published
- 9 Sept 2026, 01:57
- Last updated
- 8 Jul 2026, 16:00
- Original links
- Booking.com Newsroom：From child-free escapes to 'extreme' day trips: The trends redefining Britain's summer holidays (opens in a new tab)Primary source · en · Published 8 Jul 2026, 16:00