Booking.com Highlights 'Destination Dupes' to Combat Overtourism
Booking.com released a report revealing that 29% of travelers are interested in alternative destinations offering a similar experience to well-known spots, and 44% of those seeking less-crowded places are motivated to avoid contributing to overtourism. The report recommends alternatives such as Paros for Santorini and Favignana for Ibiza.
Impact and considerations
This trend reflects business travelers' demand for sustainable and unique experiences, potentially influencing corporate travel destination choices.
Key points
- 29% of travelers are interested in 'destination dupes'.
- 44% choose dupes to avoid contributing to overtourism.
- Recommendations include Paros for Santorini, etc.
Sources and time
- Primary source
- Booking.com
- Other sources
- 0
- First source publication
- 8 Jul 2026, 06:00
- Page published
- 9 Sept 2026, 01:57
- Last updated
- 8 Jul 2026, 06:00
- Original links
- Booking.com Newsroom：The Destination Dupes: Replacing Summer’s Most Over-Touristed Hotspots (opens in a new tab)Primary source · en · Published 8 Jul 2026, 06:00