商旅纵横Business travel insights that drive better decisions.
SearchEmail briefings
Back to all updates
GBTA surveyAsia-Pacific / North America / Latin America / Europe

GBTA Poll: Business Travel Industry Confidence Rebounds to 2026 High

A GBTA poll of 604 industry professionals found 63% optimistic about the next 12 months, a 22-point rebound from April and the strongest outlook since October 2024. Among roughly 300 buyers, 45% expect more business trips in 2026 and 56% expect higher travel spend. Europe's optimism rose to 55% but still trails North America, Asia-Pacific and Latin America. Buyers cited rising travel costs (69%) and geopolitical uncertainty (45%) as top planning factors.

View primary source (opens in a new tab)

Impact and considerations

Rebounding confidence alongside higher spend expectations points to expanding corporate travel budgets and supplier revenue, yet cost and geopolitical pressures remain key constraints, requiring travel managers to balance growth against cost control.

Key points

  • 63% of respondents were optimistic about the next 12 months, a 22-point rebound from April and the strongest since October 2024.
  • Only 7% were pessimistic, down from 24% in April, while 30% held a neutral outlook.
  • Europe's optimism rose to 55% from 21% in April, but still trails North America (61%), Asia-Pacific (71%) and Latin America (76%).
  • 45% of buyers expect more business trips in 2026 than 2025, up from 30% in April.
  • 56% of buyers expect travel spend to increase in 2026, up from 43% in April.
  • 48% of suppliers and TMCs expect year-over-year growth in business travel-related revenue, up from 35%.
  • Buyers cited rising travel costs (69%) as the top planning factor, followed by geopolitical uncertainty (45%).
  • Suppliers ranked geopolitical uncertainty (60%) as the top business impact, followed by rising operating costs (44%) and customer pricing pressure (42%).

Sources and time

Primary source
Business Travel News
Other sources
0
First source publication
22 Sept 2026, 12:00
Page published
23 Sept 2026, 04:43
Last updated
22 Sept 2026, 12:00
Original links
Report an issue or request removal