J.D. Power: Guest Rooms Lift Third-Party Hotel Satisfaction
J.D. Power's 2026 North America Third-Party Hotel Management Guest Satisfaction Benchmark shows average satisfaction rose to 696 from 682 last year (out of 1000). Guest room improvements drove gains, but common area perceptions remain low: only 43% of guests found them inviting, 48% modern. Cost pressures led some owners to delay renovations. Columbia Sussex led with 739.
Impact and considerations
Hotel management companies must balance room upgrades with common area investments to boost overall satisfaction.
Key points
- Average satisfaction score rose from 682 to 696.
- Guest room improvements drove gains.
- Only 43% of guests found common areas inviting.
- 48% viewed common areas as modern.
- Columbia Sussex led with 739.
Sources and time
- Primary source
- Business Travel News
- Other sources
- 0
- First source publication
- 2 Sept 2026, 12:00
- Page published
- 8 Sept 2026, 19:14
- Last updated
- 2 Sept 2026, 12:00
- Original links
- Business Travel News：JD Power: Guest Rooms Lift Third-Party Hotel Satisfaction (opens in a new tab)Primary source · en · Published 2 Sept 2026, 12:00