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PolicyChina / Jiulongjiang River / Wuyishan / Taining / Fujian / Minjiang River / Xiapu

Fujian Issues Beautiful China Pilot Zone Construction Plan, Develops Cultural Tourism and Wellness…

On September 14, the Fujian Provincial People's Government issued the 'Fujian Beautiful China Pilot Zone Construction Implementation Plan,' proposing to adhere to ecological priority, ecological sharing, and ecological strength, with the Beautiful China Pilot Zone basically completed by the end of 2030. The plan proposes improving the 'one main area, three belts, nine clusters' spatial layout, strengthening Wuyi Mountain National Park protection and the development belt around it, and creating beautiful rivers and lakes such as the Minjiang and Jiulongjiang rivers and a thousand-mile coastal greenway. On industry, the plan proposes accelerating the development of ecological advantage indust…

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Impact and considerations

The plan provides policy direction and industry layout signals for investors in cultural tourism, wellness, ecotourism, and green services in Fujian, helping assess regional cultural tourism project development directions.

Key points

  • On September 14, the Fujian Provincial People's Government issued the 'Fujian Beautiful China Pilot Zone Construction Implementation Plan.'
  • The plan proposes adhering to ecological priority, ecological sharing, and ecological strength, with the Beautiful China Pilot Zone basically completed by the end of 2030.
  • The plan proposes improving the 'one main area, three belts, nine clusters' spatial layout, strengthening Wuyi Mountain National Park protection and the development belt around it, and advancing biodiversity priority areas such as Daiyun Mountain.
  • The plan proposes creating beautiful rivers and lakes across the Minjiang River basin and in Fuzhou, Xiamen, and Nanping, basically completing beautiful rivers and lakes across the Jiulongjiang River basin, and building a thousand-mile coastal greenway.
  • The plan proposes accelerating the development of ecological advantage industries such as under-forest economy, cultural tourism and wellness, and bamboo, developing green low-carbon modern services, and moderately developing environment-sensitive industries such as digital economy and forest wellness.
  • The plan proposes cultivating and strengthening regional public brands such as 'Wuyi Mountains and Waters' and 'Mulan Creek,' improving experience services such as Wuyi Mountain 'Double World Heritage,' Taining Danxia, and Xiapu coast, and cultivating new formats such as 'tea-tourism integration,' 'bamboo-tourism integration,' and 'fishery-tourism integration.'

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
15 Sept 2026, 08:00
Page published
16 Sept 2026, 00:08
Last updated
15 Sept 2026, 08:00
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