China Tourism Development Report 2025 Released: New Consumption Trends and Upgrade Path
On 24 December, the Wuhan branch of the China Tourism Academy released the China Tourism Development Report 2025 in Wuhan. The report shows China's tourism market has moved from recovery growth into a stage of steady prosperity, with domestic tourism trips and revenue both achieving double-digit growth in 2024. Based on analysis of more than 690,000 online reviews of 426 hotspot scenic areas nationwide, nearly 80% of scenic areas received positive visitor reviews, but long queues, outdated facilities and slow service response remain common pain points. Demand-side surveys show more than 70% of urban and rural residents travelled in the past year, though rural residents travel less frequentl…
Impact and considerations
The report provides data on domestic tourism market scale, visitor satisfaction pain points and provincial competitiveness, giving tourism companies, destinations and travel buyers a reference for assessing market trends and resource allocation.
Key points
- On 24 December, the Wuhan branch of the China Tourism Academy released the China Tourism Development Report 2025 in Wuhan.
- The report shows China's tourism market has moved from recovery growth into a stage of steady prosperity, with domestic tourism trips and revenue both achieving double-digit growth in 2024.
- Based on analysis of more than 690,000 online reviews of 426 hotspot scenic areas nationwide, nearly 80% received positive visitor reviews, but long queues, outdated facilities and slow service response remain common pain points.
- Demand-side surveys show more than 70% of urban and rural residents travelled in the past year, though rural residents travel less frequently, with clear urban-rural differences in destination choice and product preference.
- Provincial tourism competitiveness continues an 'east high, west low' pattern, with Guangdong, Zhejiang and Jiangsu leading, while Beijing, Shanghai and Xinjiang rose notably.
- Among 15 sub-provincial cities, Chengdu, Guangzhou, Hangzhou, Wuhan and Shenzhen form the first tier for comprehensive tourism competitiveness, with Wuhan leading in tourism reception scale.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 24 Dec 2025, 08:00
- Page published
- 11 Sept 2026, 00:12
- Last updated
- 24 Dec 2025, 08:00
- Original links
- China Tourism News：《2025中国旅游业发展报告》在武汉发布 揭示旅游消费新趋势与行业升级路径-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 24 Dec 2025, 08:00