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rural consumptionChina

MOFCOM: Service Retail Sales Up 4.9% in Jan-Aug

Data from the consumption promotion department of China's Ministry of Commerce shows that in January-August this year, total retail sales of consumer goods and services rose 2.5% year on year, while service retail sales grew 4.9%, outpacing goods retail sales by 3.9 percentage points. Retail sales in tourism consulting and rental services and in cultural and sports leisure services maintained rapid growth. Over the same period, rural consumer goods retail sales reached 4.4 trillion yuan, up 2.3%, 1.3 percentage points faster than urban areas; county and township consumer goods sales accounted for 39% of total retail sales of consumer goods, up 0.3 percentage points from a year earlier.

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Impact and considerations

Service consumption is growing notably faster than goods consumption, with tourism consulting/rental and cultural-sports leisure retail sales rising rapidly, indicating sustained demand for travel-related services and offering a demand-side reference for suppliers serving leisure and business travel markets.

Key points

  • In January-August, total retail sales of consumer goods and services rose 2.5% year on year.
  • In January-August, service retail sales grew 4.9%, outpacing goods retail sales by 3.9 percentage points.
  • Retail sales in tourism consulting and rental services and in cultural and sports leisure services maintained rapid growth.
  • In January-August, rural consumer goods retail sales reached 4.4 trillion yuan, up 2.3%, 1.3 percentage points faster than urban areas.
  • County and township consumer goods sales accounted for 39% of total retail sales of consumer goods, up 0.3 percentage points from a year earlier.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
20 Sept 2026, 08:00
Page published
20 Sept 2026, 20:31
Last updated
20 Sept 2026, 08:00
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