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rural culture-tourismHinggan League / Inner Mongolia / Horqin Right Front Banner

Inner Mongolia's Heiyang Mountain "Coffee Plus Tourism" Scene Draws Autumn Visitors

Recently, the "Buzai Majiu" cafe, known as "the loneliest cafe on the Hanggin grassland" and located in the Heiyang Mountain tourism resort in Debes Town, Horqin Right Front Banner, Hinggan League, Inner Mongolia, has drawn large numbers of autumn visitors. As the starting point of the "Most Beautiful Hanggin Grassland" self-drive tourism route, the Heiyang Mountain tourism resort has a 15-km scenic belt combining forests, grasslands, river valleys and cliffs. In recent years the resort has leveraged its ecological resources to deepen culture-tourism integration, creating new scenes such as the "Buzai Majiu" cafe and exploring a "coffee plus tourism" format, becoming a benchmark for rural c…

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Impact and considerations

The case shows how light formats such as coffee combined with pristine landscapes can drive traffic to self-drive routes and rural destinations, offering lessons for companies watching rural culture-tourism operations, destination scene creation and self-drive tourism products.

Key points

  • Recently, the "Buzai Majiu" cafe, known as "the loneliest cafe on the Hanggin grassland," has drawn large numbers of autumn visitors.
  • Visitors can enjoy freshly ground coffee while overlooking the Hari Yamatu grassland and the Heiyang mountain range, experiencing a slow rural lifestyle.
  • As the starting point of the "Most Beautiful Hanggin Grassland" self-drive tourism route, the Heiyang Mountain tourism resort in Debes Town, Horqin Right Front Banner, Hinggan League, has a 15-km scenic belt combining forests, grasslands, river valleys and cliffs.
  • In recent years the resort has leveraged its ecological resources to deepen culture-tourism integration, creating new scenes such as the "Buzai Majiu" cafe and exploring a "coffee plus tourism" format.
  • The resort has become a benchmark for rural culture-tourism integration, social-media-driven traffic and revenue growth.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
17 Sept 2026, 08:00
Page published
17 Sept 2026, 21:44
Last updated
17 Sept 2026, 08:00
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