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CommerceChina / Jiangsu

Jiangsu's Practice of Culture-Tourism-Commerce Synergy in Leisure Districts

Based on field research of 11 national-level tourism leisure districts in Jiangsu, this article summarizes successful practices of culture-tourism-commerce synergy, analyzes bottlenecks such as weak cultural themes, imbalanced business structures, and insufficient spatial linkage, and proposes countermeasures including building experience+technology+communication systems, resident-visitor co-creation and full-time operation, and resource integration with regional linkage, providing reference for high-quality development during the 15th Five-Year Plan period.

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Impact and considerations

This research offers empirical insights and policy recommendations for the planning and operation of tourism leisure districts, valuable for destination management and culture-tourism integration.

Key points

  • Jiangsu has 11 national-level tourism leisure districts of various types.
  • Successful practices include culture as soul, tourism as pulse, and commerce as foundation.
  • Bottlenecks include weak cultural themes, imbalanced business structures, and insufficient spatial linkage.
  • Countermeasures include building experience+technology+communication systems and resident-visitor co-creation.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
1 Sept 2026, 08:00
Page published
8 Sept 2026, 19:28
Last updated
1 Sept 2026, 08:00
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