Ministry of Culture and Tourism Expands Development Space for Heritage Industries

At a State Council Information Office press conference, the Ministry of Culture and Tourism outlined plans to expand development space for heritage industries such as silk, tea, and porcelain. Efforts will focus on three areas: intangible cultural heritage protection, business model innovation, and promotion. Initiatives include bringing heritage products into airports, high-speed rail, and duty-free shops, creating immersive experiences, and launching themed inbound tourism routes.