Fujian Launches 2,600+ Autumn Culture and Tourism Events with 300+ Benefit Measures
On September 16, Fujian held a press conference in Fuzhou on its Mid-Autumn and National Day holiday and 'Fujian-style Golden Autumn' culture and tourism promotion campaign. The provincial culture and tourism department said more than 2,600 events and over 300 benefit measures will be offered this autumn under the 'Fresh Fujian, Fujian-style Life' theme, featuring five signature autumn scenes and ten autumn-themed routes. Benefit measures include RMB 1.5 million in culture and tourism consumption vouchers in Fuzhou, free admission to Wuyishan's main scenic area, and flight-linked scenic discounts in Sanming.
Impact and considerations
The large event slate plus vouchers and free-admission offers will lift autumn visitor volumes in Fujian, so business travellers should watch for tighter hotel and transport capacity around the holidays.
Key points
- On September 16, Fujian held a press conference in Fuzhou on its Mid-Autumn and National Day holiday and 'Fujian-style Golden Autumn' promotion campaign.
- Fujian is offering more than 2,600 culture and tourism events and over 300 benefit measures under the 'Fresh Fujian, Fujian-style Life' theme.
- The campaign features five signature autumn scenes: coastal road cycling, mountain red-leaf viewing, seaside seafood, tea under the moon, and alley heritage discovery.
- The 6th China Opera Festival will present 31 performances of 16 operas, and the Minnan Theatre Week will hold 12 activities.
- Benefit measures include RMB 1.5 million in Fuzhou consumption vouchers, free admission to Wuyishan's main scenic area, and flight-linked scenic discounts in Sanming.
- Fujian launched ten autumn-themed routes, including a coastal highway cycling tour and a World Heritage leisure tour.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 17 Sept 2026, 08:00
- Page published
- 17 Sept 2026, 22:16
- Last updated
- 17 Sept 2026, 08:00
- Original links
- China Tourism News：福建推出2600多场文旅活动邀客体验“闽式金秋”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 17 Sept 2026, 08:00