Xiaoyi Unveils Culture-Tourism Benefits and Three-Year Action Plan
On September 28, Xiaoyi City in Shanxi Province held its 2026 high-quality culture-tourism development conference, releasing the Xiaoyi Three-Year Action Plan for Advancing into China's Top 100 Tourism Counties (2026-2028) and launching the "Travel Xiaoyi with Mom" benefits program: holders of any October Shanxi scenic-area ticket who stay that month at homestays or the health-and-wellness residence under Xiaoyi Culture & Tourism Group get one free night; self-driving visitors with their mothers can be reimbursed up to 100 yuan in highway tolls and receive specialty noodles from the Noodle Town. The conference also formed a Xiaoyi culture-tourism think tank, appointing seven industry expert…
Impact and considerations
A county-level destination combining cash subsidies, buy-one-get-one lodging and a think-tank mechanism offers a sample of how local destinations fund demand and project investment.
Key points
- The conference released the Xiaoyi Three-Year Action Plan for Advancing into China's Top 100 Tourism Counties (2026-2028), setting a path to upgrade the sector and reach the national top 100.
- Benefits include: holders of any October Shanxi scenic-area ticket who stay that month at homestays or the health-and-wellness residence under Xiaoyi Culture & Tourism Group get one free night.
- Self-driving visitors with their mothers can be reimbursed up to 100 yuan in highway tolls and receive specialty noodles from the Noodle Town.
- The conference formed a Xiaoyi culture-tourism think tank, appointing seven industry experts and establishing a long-term paired-guidance mechanism.
- Key culture-tourism projects in emerging fields such as digital imaging and AI-based study travel were signed.
- Xiaoyi treats culture-tourism enrichment and industrial strength as its dual-drive core strategy, building the "city that loves mothers most" tourism IP.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 29 Sept 2026, 08:00
- Page published
- 29 Sept 2026, 19:16
- Last updated
- 29 Sept 2026, 08:00
- Original links
- China Tourism News：“带着妈妈游孝义”专属文旅惠民礼遇发布-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 29 Sept 2026, 08:00