2025 China Night Economy Report: Nighttime Spending Accounts for 32.9% of Daily Total
The China Tourism Academy and Liangye Technology Group released the 2025 China Night Economy Development Report. From January to October 2025, nighttime spending accounted for 32.9% of tourists' total daily spending nationwide, with nighttime transactions at 28.3%. Demand-side trends center on three value dimensions: diversity, novelty, and social connection. On the supply side, 66.9% of 5A scenic areas offered nighttime opening, and first-class museums' nighttime opening rate rose to 37.6% during summer and holidays; 47.5% of nighttime-open 5A scenic areas achieved full coverage of food, lodging, transport, sightseeing, shopping, and entertainment.
Impact and considerations
Nighttime spending now accounts for nearly one-third of tourists' daily expenditure, making it a significant revenue component. Expanding nighttime supply across scenic areas, museums, and commercial districts offers quantifiable market evidence for culture-tourism, hotel, retail, and event-planning businesses.
Key points
- From January to October 2025, nighttime spending accounted for 32.9% of tourists' total daily spending nationwide, with nighttime transactions at 28.3%.
- Demand-side trends center on diversity, novelty, and social connection; tourists are willing to pay for deep cultural experiences and innovative interaction.
- In 2025, 66.9% of 5A scenic areas offered nighttime opening, and first-class museums' nighttime opening rate rose to 37.6% during summer and holidays.
- 47.5% of nighttime-open 5A scenic areas achieved full coverage of food, lodging, transport, sightseeing, shopping, and entertainment.
- Nighttime supply is spreading from higher-tier to lower-tier cities, with rural and ancient-town night tourism shifting toward regular leisure spaces that also serve local residents.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Jan 2026, 08:00
- Page published
- 11 Sept 2026, 00:11
- Last updated
- 9 Jan 2026, 08:00
- Original links
- China Tourism News：《2025中国夜间经济发展报告》显示：游客夜间消费金额占全天比重达32.9%-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Jan 2026, 08:00