2026 Shanxi Culture and Tourism Experience Season Launches at Yanmen Pass
On September 24 the 2026 Shanxi Culture and Tourism Experience Season launched at the Yanmen Pass scenic area in Xinzhou under the theme of traveling back to a dynasty. The event builds a "1+3" experience system: the main line "I am a general at Yanmen" plus three sections - the Yanmen Trial general's path, the Yanmen Encounter silver-note interaction and the Dream of Yanmen immersive performance - using en-route scripted tasks, fixed immersive performances and全域 NPC interaction. Visitors become "Yanmen recruits" for a two-to-three-hour immersive journey. Hosted by the Shanxi Provincial Department of Culture and Tourism and the Xinzhou Municipal People's Government, the event places interac…
Impact and considerations
By using immersive scripts and NPC interaction to transform a traditional heritage sightseeing site, the event offers a reference operating model for destination product upgrades, customized group experiences and MICE content design.
Key points
- On September 24 the 2026 Shanxi Culture and Tourism Experience Season launched at the Yanmen Pass scenic area in Xinzhou.
- The event builds a "1+3" experience system: the main line "I am a general at Yanmen" plus three sections - the Yanmen Trial general's path, the Yanmen Encounter silver-note interaction and the Dream of Yanmen immersive performance.
- It uses en-route scripted tasks, fixed immersive performances and all-area NPC interaction; visitors become "Yanmen recruits" for a two-to-three-hour immersive journey.
- The Yanmen Trial general's path requires completing seven military tests; the Yanmen Encounter silver-note interaction sets four fun tasks; Dream of Yanmen links six large live-action performance segments.
- Organizers offer a three-tier participation model - watching, light participation and deep immersion - catering to all ages.
- The event is hosted by the Shanxi Provincial Department of Culture and Tourism and the Xinzhou Municipal People's Government, and organized by the Xinzhou Culture and Tourism Bureau and Dai County People's Government.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 25 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 18:52
- Last updated
- 25 Sept 2026, 08:00
- Original links
- China Tourism News：2026山西文旅体验季在雁门关启动-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 25 Sept 2026, 08:00