Ruijin Red Tourism Innovation with Immersive Experiences Drives Growth
Ruijin, Jiangxi, is innovating red tourism with immersive performances and interactive dramas. In the first half of the year, scenic areas received over 4 million visitors, up 25% year-on-year. The new high-speed rail from Ruijin to Yan'an further boosts red tourism.
Impact and considerations
Innovative red tourism models increase visitor dwell time and spending; the new high-speed rail enhances regional connectivity, facilitating business travel.
Key points
- In H1, scenic areas received over 4 million visitors, up 25% year-on-year.
- Immersive performance projects nearly doubled average visitor stay time.
- The Ruijin-Yan'an high-speed rail connects two revolutionary holy sites.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:01
- Last updated
- 9 Sept 2026, 08:00
- Original links
- China Tourism News：红都今朝更好看-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00