Foreign Tourists: China Worth Repeated Exploration
The article reports on the trend of foreign tourists visiting China, shifting from sightseeing to deep experiences. In H1, 22.91 million foreigners entered China, up 20.4% YoY, with 77.7% visa-free. The 'buy now, refund now' tax refund policy boosted overseas shoppers by 366%. A survey shows over 60% of inbound tourists come for Chinese culture.
Impact and considerations
Growth in inbound tourism and deep experience trends offer opportunities for destinations and businesses; policy facilitation is a key driver.
Key points
- In H1, 22.91 million foreigners entered China, up 20.4% YoY.
- Visa-free entries accounted for 77.7%, up 30.6%.
- Tax refund policy boosted overseas shoppers by 366%.
- Over 60% of inbound tourists come for Chinese culture.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 27 Aug 2026, 08:00
- Page published
- 8 Sept 2026, 19:57
- Last updated
- 27 Aug 2026, 08:00
- Original links
- China Tourism News：外国游客：中国值得反复探索，一次根本不够-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 27 Aug 2026, 08:00