Bank of China Fujian Branch and Fujian Museum Launch Chuanfujin Gold Product
On 9 September, Bank of China's Fujian branch and the Fujian Museum launched Chuanfujin: Shanchuang Fude, a new precious-metal product in the Chuanfujin series and a follow-up to the first release, Haina Fuyun. The gold bar features Fujian landscape and cultural symbols including the Wuyi Mountains, Jiuqu Stream, Gushan cliff inscriptions, Nanjing tulou, and Zhangzhou narcissus, with a fu character and coin pattern on the reverse. The partners said they will continue releasing products around the themes of fu sea, fu mountains, and fu arts to enrich finance-plus-culture-tourism offerings.
Impact and considerations
A bank-museum collaboration on culture-tourism precious-metal products illustrates a productized finance-plus-tourism path, offering a monetization model for destinations and institutions.
Key points
- On 9 September, Bank of China's Fujian branch and the Fujian Museum launched Chuanfujin: Shanchuang Fude in Fuzhou.
- The product follows the first release, Haina Fuyun, and showcases Fujian's mountain-and-sea culture-tourism appeal.
- The gold bar features Wuyi Mountains, Jiuqu Stream, Gushan cliff inscriptions, Nanjing tulou, and Zhangzhou narcissus, with a fu character and coin pattern on the reverse.
- Bank of China's Fujian branch and the Fujian Museum continue releasing precious-metal products around the themes of fu sea, fu mountains, and fu arts.
- The partners will further develop fu-culture themes and enrich finance-plus-culture-tourism offerings to support Fujian's tourism economy.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 11 Sept 2026, 08:00
- Page published
- 12 Sept 2026, 00:11
- Last updated
- 11 Sept 2026, 08:00
- Original links
- China Tourism News：中国银行福建省分行联合福建博物院发布"传福金"产品-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 11 Sept 2026, 08:00