Sichuan Launches Autumn Features and 42 Travel Routes
On the evening of 10 September, the 2026 'Leisure Sichuan · Autumn of Pingshan' culture and tourism promotion event opened in Pingshan county, Yibin. Under the theme 'Autumn Colors of Sichuan, Splendid Layer by Layer,' it showcased 92 autumn check-in sites, four layers of natural autumn scenery, five layers of cultural autumn themes, seven autumn activities and 42 Leisure Sichuan routes. The 42 autumn-themed routes are tiered by trip length and eight visitor groups including trend photography, families and self-drive travelers, and are integrated with Baidu App and Baidu Maps for route-based travel. China Railway Chengdu Group promoted autumn rail travel products with ticket-stub discounts…
Impact and considerations
The provincial culture and tourism department is organizing autumn visitor flows through tiered routes and platform partnerships, offering a replicable promotion structure for destination marketing, rail linkage and holiday event planning.
Key points
- On the evening of 10 September, the 2026 'Leisure Sichuan · Autumn of Pingshan' culture and tourism promotion event opened in Pingshan county, Yibin.
- Under the theme 'Autumn Colors of Sichuan, Splendid Layer by Layer,' it showcased 92 autumn check-in sites, four layers of natural autumn scenery, five layers of cultural autumn themes, seven autumn activities and 42 Leisure Sichuan routes.
- The 42 autumn-themed routes are tiered by trip length and eight visitor groups including trend photography, families and self-drive travelers.
- The Sichuan Provincial Department of Culture and Tourism partnered with Baidu App, Baijiahao iTravel and Baidu Maps to help visitors follow pre-designed routes.
- China Railway Chengdu Group promoted autumn rail travel products with ticket-stub discounts on admission and merchant offers.
- Yibin will link over 100 cultural-tourism events around the Mid-Autumn and National Day holidays, with supporting benefits and services.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 11 Sept 2026, 08:00
- Page published
- 12 Sept 2026, 00:09
- Last updated
- 11 Sept 2026, 08:00
- Original links
- China Tourism News：四川推出秋季特色玩法-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 11 Sept 2026, 08:00