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UN Tourism Cuts 2026 Global International Tourism Growth Forecast

UN Tourism published the latest World Tourism Barometer, cutting its 2026 forecast for global international tourist arrivals growth from 3-4% to 1-2%. In the first half of the year, international arrivals rose 0.4% year on year, with about 690 million cross-border trips; the first quarter grew 2% while the second quarter fell 1%. Affected by extreme weather events, geopolitical tensions and rising travel costs, global international arrivals fell 3% year on year in June. The report forecasts that, amid higher travel costs and uncertainty, international travellers may focus more on value for money and favour short-haul outbound or domestic trips. Secretary-General Sheikha Nasser Al Nuweisi sa…

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Impact and considerations

The downgraded global growth forecast and June decline provide a macro reference for business and leisure travel demand planning, and suggest cost and uncertainty may push a larger share of trips toward short-haul and domestic travel.

Key points

  • UN Tourism cut its 2026 forecast for global international tourist arrivals growth from 3-4% to 1-2%.
  • In the first half of the year, international arrivals rose 0.4% year on year, with about 690 million cross-border trips.
  • First-quarter international arrivals grew 2% year on year, while the second quarter fell 1%.
  • Affected by extreme weather events, geopolitical tensions and rising travel costs, global international arrivals fell 3% year on year in June.
  • The report forecasts that international travellers may focus more on value for money and favour short-haul outbound or domestic trips.
  • UN Tourism Secretary-General Sheikha Nasser Al Nuweisi said the industry is actively seeking a way forward and must prepare for future challenges.

Sources and time

Primary source
中国旅游新闻网
Other sources
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First source publication
23 Sept 2026, 08:00
Page published
23 Sept 2026, 19:42
Last updated
23 Sept 2026, 08:00
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