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Inbound TourismChina / Jiangsu

Jiangsu Outlines High-Quality Cultural Tourism Development Plan

On September 9, Jiangsu Province held a promotion conference on high-quality cultural tourism development in Jiangyin. The meeting outlined five key tasks, including optimizing scenic area operations, deepening cross-sector integration, extending industry chains, attracting international visitors, and emphasizing meticulous and efficient services. Several policy measures were issued, covering inbound tourism consumption, performing arts market growth, and promoting a 'ticket economy'.

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Impact and considerations

As a major economic province, Jiangsu's cultural tourism policies have a demonstrative effect on the market. Measures to boost inbound tourism and the performing arts sector create new opportunities for business travel and MICE activities.

Key points

  • The meeting proposed five key tasks, including optimizing scenic area operations, deepening cross-sector integration, extending industry chains, attracting international visitors, and emphasizing meticulous and efficient services.
  • Three policy measures were issued, including measures to further promote inbound tourism consumption, aiming to attract international visitors and boost spending.
  • Emphasis was placed on creating province-wide core cultural tourism IPs, improving resource allocation efficiency through market mechanisms, and supporting the growth of cultural tourism enterprises.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
9 Sept 2026, 08:00
Page published
10 Sept 2026, 00:03
Last updated
9 Sept 2026, 08:00
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