2025 Tourism Performance Average Ticket Price Reaches 298.8 Yuan
On Sept 21, the China Association of Performing Arts released the 2025 China Tourism Performance Market Annual Report at the 2026 Culture-Tourism Integration and Tourism Performance Quality Development Conference. In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year; box office revenue reached 17.442 billion yuan, up 6.43%; attendance reached 87.9897 million, up 3.01%. The report says the industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness and XR, light projection and holographic projection widely applied. The regional pattern is described as "strong east, thriving we…
Impact and considerations
The report provides benchmark data on market size, growth and ticket prices for tourism performances, showing visitors will pay for high-quality cultural experiences. It is useful reference for tourism investment, performance pricing and destination content supply.
Key points
- On Sept 21, the China Association of Performing Arts released the 2025 China Tourism Performance Market Annual Report at the 2026 Culture-Tourism Integration and Tourism Performance Quality Development Conference.
- In 2025, large and medium-sized tourism performance projects staged 198,700 shows, up 4.95% year on year.
- Box office revenue reached 17.442 billion yuan, up 6.43%; attendance reached 87.9897 million, up 3.01%.
- The report says the industry is shifting from scale expansion to quality improvement, with immersive experiences becoming a core competitiveness.
- XR, light projection and holographic projection are widely applied in the tourism performance industry.
- The regional pattern is "strong east, thriving west, north-south linkage," with the Yangtze River Delta and Bohai Rim leading in project numbers, quality and formats.
- The average ticket price reached 298.8 yuan, with consumer decisions shifting toward whether an experience is worth sharing and extending spending.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 22 Sept 2026, 08:00
- Page published
- 22 Sept 2026, 18:01
- Last updated
- 22 Sept 2026, 08:00
- Original links
- China Tourism News：2025年旅游演艺项目平均客单价298.8元-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 22 Sept 2026, 08:00