Hangzhou Launches 15-Day Mid-Autumn and National Day Culture-Tourism Campaign

Key points

• On September 20, the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism held a media briefing for the 'AI Hangzhou · Autumn Travel Season' Mid-Autumn and National Day culture-tourism activities.
• From September 23 to October 7, the bureau, together with district and county culture-tourism-sports bureaus, will run a 15-day 'Autumn in Hangzhou' Mid-Autumn and National Day campaign featuring six flagship events, ten themes, 202 products and over 400 discount offers.
• In 2026 the Mid-Autumn and National Day holidays coincide, and combined with autumn breaks for Hangzhou primary and secondary schools and consecutive holidays at some national universities, the break can last up to 13 days.
• The campaign focuses on rural, sports-and-performance, museum, arts and technology tourism integration, with six flagship events including the 2026 Hangzhou Golden Autumn Outdoor Leisure Consumption Season and 8th Fuchun River Fresh Catch Festival starting September 28.
• Linked to the Zhejiang Museum exhibition 'Taiping Nian · Peace Under Heaven', a 'Millennium Wuyue Hangzhou Roots Tour' exhibition-tourism activity starts September 25, with 500 themed buses linking the exhibition and 30 Wuyue scenic sites; the Hangzhou Wonderful Night · Wuyue Roots Tour runs October 1-3 at Wuyue Li in Lin'an with 110 booths, three nights of concerts and 100,000 yuan in consumptio…
• Hangzhou's 13 districts and counties are offering 202 holiday events and products across ten themes including autumn viewing, fresh-food seeking, night tours, performances, sports, exhibitions, camping, rural fun, trendy play and heritage tracing, plus 35 events such as the 2026 ICF 'Hangzhou Super Cup' and the 2026 Hangzhou Open (ATP250).
• On discounts, Hangzhou is issuing inbound tourism consumption vouchers for overseas visitors, with Yuhang, Binjiang and Xiaoshan districts also offering culture-tourism vouchers and travel subsidies; the 'Hangzhou Culture-Tourism 66 Trendy Play Card' will distribute 1 million cards worth 5 million yuan in vouchers.
• Hangzhou will upgrade the eight-service 'AI Hangzhou Easy Travel' system, covering one-stop inbound clearance, one-card connectivity for internet and communications, smooth cross-border payments, tap-to-check-in at hotels, one-stop luggage delivery, one-click itinerary generation and one-click departure tax refunds.