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unreasonably low-priced toursChina / Yunnan / Sichuan / Guangxi / Jiangxi / Henan / Chongqing / Heilongjiang

China's Ministry of Culture and Tourism Releases Sixth Batch of Forced-Consumption Cases

China's Ministry of Culture and Tourism published its sixth batch of typical cases on forced consumption in the tourism market, covering 13 cases. Since March 2026, local culture and tourism authorities and cultural market enforcement agencies have continued a campaign against guide misconduct and forced consumption. Cases include arranging shopping or paid add-ons without tourist consent, unreasonably low-priced tours, and guides threatening or deceiving tourists into buying goods. Penalties included confiscation of illegal gains, suspension of operations, fines, and revocation of travel agency business licences.

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Impact and considerations

Sustained enforcement and public naming of cases raise compliance risk for agencies and guides; itinerary and procurement design must ensure shopping and paid add-ons are agreed with tourists.

Key points

  • Since March 2026, local culture and tourism authorities and cultural market enforcement agencies have continued a campaign against guide misconduct and forced consumption.
  • Case 1: Henan Huazhilv International Travel Service arranged shopping without tourist consent; illegal gains confiscated, 7-day suspension, and a 30,000 yuan fine.
  • Case 5: Yibin Qianlixing Travel Service ran a 1-day Zigong tour for 51 tourists at 60 yuan per person; illegal gains confiscated, 7-day suspension, and a 36,000 yuan fine.
  • Case 6: Qinhuangdao Zhuolan Travel Service used below-cost online solicitation and false promises; fined 50,000 yuan and had its travel agency business licence revoked.
  • Case 12: Chongqing Bolv International Travel Service was fined 100,000 yuan after a guide threatened tourists over a 298 yuan per person paid add-on.
  • Case 13: Guilin guide Lei Mouling threatened tourists to shop; illegal gains confiscated and a 19,000 yuan fine, with the agency warned.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
11 Sept 2026, 08:00
Page published
12 Sept 2026, 00:11
Last updated
11 Sept 2026, 08:00
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