Beijing Issues Plan to Deepen Culture, Commerce, Tourism, Sports and Exhibition Integration

Key points

• The Beijing Municipal People's Government recently issued the Implementation Plan for Expanding and Upgrading Modern Service Industries in Beijing (2026-2030), explicitly calling for deepening culture-commerce-tourism-sports-exhibition integration.
• The plan calls for coordinated development under the framework of "culture leading, commerce transforming, technology empowering, tourism linking, sports driving and exhibitions amplifying."
• The plan proposes building and operating urban vitality districts such as the Grand Canal waterfront space, the "two parks and one river" waterfront living room, the South Central Axis "future axis" and the Olympic International Reception Hall.
• The plan calls for deepening the International Food Capital initiative and expanding "hotel plus" integrated formats.
• The plan calls for enriching all-age, all-time, all-season tourism products and developing inbound tourism theme products such as traditional Chinese medicine health tourism.
• The plan calls for enhancing the brand value of events such as the China Open and the World Humanoid Robot Games, developing the ticket-stub economy, deepening travel-following-performance-and-event activities and cultivating formats such as "exhibitions plus themed retail."
• The plan calls for activating experience-economy services, cultivating immersive culture-tourism consumption models such as interactive experiences and role-play, and developing new cultural formats such as "super live."
• The plan calls for strengthening service-industry brand influence, building the "Shopping in China: Beijing Four Seasons" city consumption brand, and launching an action to cultivate and expand service scenarios with batched lists of application scenario projects.