Emirates and Huawei Renew Memorandum of Understanding, Increase Investment in China Market
On September 14, during the Arabian Travel Market, Emirates renewed its memorandum of understanding with Chinese technology company Huawei, deepening cooperation across brand marketing and digital experience upgrades. The cooperation includes integrating Huawei's brand advantages, ecosystem, and user touchpoints to help Emirates raise brand awareness in the Chinese mainland market; Emirates supporting Huawei's product launches and marketing activities in the Middle East through its regional strengths; continuing to develop and enhance the Emirates app experience on Huawei devices through the Huawei ecosystem; and exploring personalized, intelligent aviation travel services combining Huawei'…
Impact and considerations
The partnership reflects airlines deepening digital distribution and brand reach in the China market through technology ecosystems, offering a reference for companies tracking China outbound travel channels and aviation digital experiences.
Key points
- On September 14, during the Arabian Travel Market, Emirates renewed its memorandum of understanding with Chinese technology company Huawei.
- The two sides will deepen cooperation across multiple dimensions from brand marketing to digital experience upgrades.
- The cooperation will integrate Huawei's brand advantages, ecosystem, and diverse user touchpoints and channels to help Emirates raise brand awareness and influence in the Chinese mainland market.
- Emirates will leverage its brand heritage and regional strengths in the Middle East to support Huawei's product launches and marketing activities in the region as appropriate.
- Emirates will continue to rely on the Huawei ecosystem to develop, enhance, and expand its app experience on Huawei devices, and combine Huawei's technological innovation expertise in AI and other frontier fields to jointly explore personalized, intelligent aviation travel services.
- Since cooperation began in 2020, the two sides have expanded Emirates app user coverage through Huawei's AppGallery platform and deployed applications on HarmonyOS and Huawei smart wearables.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 15 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 00:08
- Last updated
- 15 Sept 2026, 08:00
- Original links
- China Tourism News：阿联酋航空与华为续签合作谅解备忘录 加大中国市场投资力度-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 15 Sept 2026, 08:00