Zhangzhou Plans 1,000+ Holiday Events; 34 A-Level Sites Waive First Tickets

Key points

• On Sept 17 Zhangzhou held its 'innovation and entrepreneurship, benefiting enterprises and people' press conference (culture and tourism bureau session) at Xiangjiang Hotel in Zhangzhou, Fujian.
• Bureau deputy director Yang Yongqi said the 'Return to Minnan, Return to Yunshuiyao' 2026 Mid-Autumn and National Day consumption campaign will run citywide from Sept 25 to Oct 7.
• The campaign integrates old-town, tulou and mountain-sea resources, offering over 1,000 events and benefit measures, with 10 major themed consumption promotions.
• Holiday events include the 2026 cross-strait Zhangzhou Mid-Autumn gala featuring qiaopi and taipi reenactments, gezi opera, original Minnan songs and a Lin Yutang musical.
• The immersive building show 'Return to Minnan,' billed as China's first, continues, and Nanjing launches 'Return to Yunshuiyao' themed activities with immersive Mid-Autumn scenes.
• Zhangzhou will launch a million-yuan film consumption campaign with discount vouchers and three 'film plus Zhangzhou' check-in routes.
• Nearly 100 ticket discounts and lodging package deals will be offered, with 34 A-level scenic areas waiving first-entry tickets.
• At 14 sites including Dongnan Huadu and Dongshan Fengdongshi, visitors can get free mooncake-gambling vouchers with tickets or in-site spending.