China's Culture and Tourism Ministry Issues 15th Five-Year Plan to Boost Artistic Creation
China's Ministry of Culture and Tourism recently issued the 15th Five-Year Plan for Culture and Tourism Development, elevating 'prospering artistic creation and production' from an industry task to a whole-of-supply priority, integrating original capacity, performing-troupe development mechanisms, new mass literature and art, tourism performances and digital technology into one supply system. The plan emphasizes high-quality development, stimulating creative vitality, enhancing original capacity and fostering a sound artistic ecosystem, shifting evaluation from performance counts and awards toward originality, completeness, audience recognition and long-run viability. It calls for deeper co…
Impact and considerations
The plan provides a policy framework for tourism performances, destination cultural content and digital performances; destinations and culture-tourism companies can watch opportunities in troupe partnerships, resident shows and content assetization, plus how changing evaluation standards affect project approval.
Key points
- China's Ministry of Culture and Tourism recently issued the 15th Five-Year Plan for Culture and Tourism Development, elevating 'prospering artistic creation and production' to a whole-of-supply priority.
- The plan integrates original capacity, performing-troupe development mechanisms, new mass literature and art, tourism performances and digital technology into one supply system.
- The plan emphasizes high-quality development, stimulating creative vitality, enhancing original capacity and fostering a sound artistic ecosystem.
- Evaluation of works shifts from performance counts and awards toward originality, completeness, audience recognition and long-run viability.
- The plan calls for deeper cooperation between troupes and theatres, support for participation in tourism performances, integration of offline and online performances, and normalized 'going deep into life and rooting in the people.'
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 12:03
- Last updated
- 23 Sept 2026, 08:00
- Original links
- China Tourism News：让好作品走进山水间、走进人心里-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00