Study Report: Product Improvement Should Focus on Explanation and Service Quality
The 'China Study Travel Market Big Data Report 2025-2026' was jointly released by the Study Travel Branch of China Tourism Association and PKU Land Space Planning and Design Institute. The report notes that negative comments on 'explanation and service' are numerous, and future study travel products should focus on improving explanation and service quality and learning atmosphere, while enriching thematic content with local characteristics. Parents prioritize explanation quality and interactive experience when evaluating products; service management is a baseline condition, and safety and facilities are prerequisites.
Impact and considerations
The study travel market report offers data on consumer preferences and service gaps, valuable for travel suppliers and corporate travel service providers to optimize products.
Key points
- The report notes numerous negative comments on 'explanation and service'.
- Parents prioritize explanation quality and interactive experience.
- Service management is a baseline condition; safety and facilities are prerequisites.
- Study travel products should focus on improving explanation and service quality and learning atmosphere.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 26 Aug 2026, 08:00
- Page published
- 8 Sept 2026, 19:59
- Last updated
- 26 Aug 2026, 08:00
- Original links
- China Tourism News：《中国研学市场大数据报告2025—2026》提出：研学产品提升应聚焦“讲解与服务”质量-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 26 Aug 2026, 08:00