Wuhan Launches MR Digital Light Show on Yangtze River Cruise
On the evening of September 6, the "Jiangcheng Wanxiang" MR digital light show on the Yangtze River civilization-themed cruise ship made its debut on the "Changjiang Glory" in Wuhan. Co-produced by CYT Hubei International Travel Service and others, the project integrates MR mixed reality and spatial computing to overlay digital content onto the real Yangtze River, creating an immersive cultural tourism experience. The show is divided into seven acts, with the digital IP "Jiang Xiaotun" running through, aiming to let visitors appreciate the millennium-long cultural heritage of the Yangtze River during the actual cruise.
Impact and considerations
This project showcases a new trend in cultural tourism integration, offering business travelers a unique option for MICE and team-building activities, while demonstrating the application of technology in travel experiences.
Key points
- The "Jiangcheng Wanxiang" MR digital light show debuted on September 6 on the "Changjiang Glory" cruise in Wuhan.
- The project is co-produced by CYT Hubei International Travel Service, Hubei Huazhong Cultural Property Exchange, and Hubei University's Cultural Technology Integration Innovation Research Center.
- The experience is divided into seven acts, with the digital IP "Jiang Xiaotun" running through, integrating MR, spatial computing, and other technologies.
- Exclusive discounts are offered during the trial operation period.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 8 Sept 2026, 08:00
- Page published
- 8 Sept 2026, 18:12
- Last updated
- 8 Sept 2026, 08:00
- Original links
- China Tourism News：武汉夜游上新 沉浸式体验“数字长江”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 8 Sept 2026, 08:00