Furong Town's Intangible Heritage Experiences Attract Foreign Tourists
Furong Town in Xiangxi, Hunan, attracts foreign tourists with Tujia intangible heritage experiences such as welcome wine, brocade weaving, and hand-waving dance. In 2025, it received 338,000 overseas visitors, up 57.14% year-on-year, becoming a highlight of inbound tourism.
Impact and considerations
Intangible heritage experiences boost inbound tourism appeal, fostering cultural exchange and providing a case for destination marketing.
Key points
- In 2025, Furong Town received 338,000 overseas visitors, up 57.14% year-on-year.
- Offers immersive heritage experiences like welcome wine, brocade weaving, and hand-waving dance.
- Night view short videos exceeded 1 billion overseas views, featured in a US magazine.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:01
- Last updated
- 9 Sept 2026, 08:00
- Original links
- China Tourism News：外国游客体验湘西芙蓉镇土家族文化——“语言在这一刻是多余的”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00