Inbound Tourism Heats Up as Chinese Goods Appeal to Foreign Visitors
China's inbound tourism has continued to heat up this year, with foreign visitors spending actively. Visits to Beijing's Hongqiao Market, Silk Street and Wangfujing Dong'an Market found tech products and custom clothing favored, while commercial areas improved multilingual guides and departure tax refund services. Hongqiao Market averaged 8,000 daily visitors from January to July, with about 5,600 foreign visitors daily, roughly 70%. Silk Street recorded about 2 billion yuan in inbound visitor sales in the first half, hosted about 30,000 inbound tour groups and received over 160 groups daily. A centralized instant tax refund point recently opened at Hongqiao Market.
Impact and considerations
Inbound consumption is shifting toward tech products and custom services; improved commercial services and tax refund convenience may affect foreign visitors' spending choices and retail tourism operators' strategies.
Key points
- China's inbound tourism has continued to heat up this year, with foreign visitors spending actively.
- Tech products and custom clothing are favored by foreign visitors, diversifying beyond traditional silk, tea and porcelain.
- Commercial areas such as Hongqiao Market and Silk Street improved multilingual guides and departure tax refund services.
- Hongqiao Market averaged 8,000 daily visitors from January to July, with about 5,600 foreign visitors daily, roughly 70%.
- Silk Street recorded about 2 billion yuan in inbound visitor sales in the first half, hosted about 30,000 inbound tour groups and received over 160 groups daily.
- A centralized instant tax refund point recently opened at Hongqiao Market, jointly established with Bank of China.
- Visitor growth from Spain, Russia, the UK, Italy and Australia was relatively fast.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 25 Sept 2026, 08:00
- Page published
- 25 Sept 2026, 12:00
- Last updated
- 25 Sept 2026, 08:00
- Original links
- China Tourism News：中国好物“圈粉”老外-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 25 Sept 2026, 08:00