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ComplianceChina

China's Market Regulator to Advance Platform Economy via Three Work Streams

At the State Council Information Office's "15th Five-Year Plan" themed press conference on September 20, Zhu Jianqiao, director of the market regulator's online transaction supervision department, outlined three work streams for the platform economy. First, improving legal rules by accelerating amendment of the E-Commerce Law, adding penalties such as proportional fines and suspension of related business, tightening platform duties on merchant onboarding review, product information control, consumer safety and merchants' operating rights, and bringing new-format e-commerce operators, new employment forms and platform-related entities into scope. Second, raising routine supervision by advanc…

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Impact and considerations

The direction of the E-Commerce Law amendment and the platform rules negative list will directly affect onboarding review, information control and compliance costs for online travel platforms, OTAs and merchants, so affected companies should track implementation timing.

Key points

  • The State Council Information Office held a "15th Five-Year Plan" themed press conference on September 20 on high-quality market regulation development.
  • The State Administration for Market Regulation will accelerate amendment of the E-Commerce Law, adding penalties such as proportional fines and suspension of related business.
  • The amendment direction includes tightening platform duties on merchant onboarding review, product information control, consumer safety and merchants' operating rights.
  • The legal scope would extend to new-format e-commerce operators, new employment forms and platform-related entities, shifting from dual to multiple subjects.
  • On supervision, authorities will advance special actions on platform verification and registration duties, livestream e-commerce governance and second-hand platform regulation, and speed up a negative list for platform trading rules.
  • On support, they will draft compliance evaluation guidelines for online trading platforms, accelerate the national online market supervision platform and build demonstration zones.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
20 Sept 2026, 08:00
Page published
20 Sept 2026, 20:27
Last updated
20 Sept 2026, 08:00
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