CIFTIS Culture and Tourism Section Debuts with New Integrated Scenarios
The culture and tourism service section of the 2026 CIFTIS opened at Shougang Park in Beijing, themed 'Culture-Tourism Integration, Digital Empowerment.' The exhibition brings together Beijing districts and enterprises, showcasing cultural creative products, immersive experiences, and tech interactions, including the Capital Museum's Maya civilization exhibition, Pop Mart's intangible heritage fusion products, and Yanqing's MR Great Wall experience, reflecting new consumption scenarios integrating culture, commerce, tourism, and sports.
Impact and considerations
The integrated business formats at CIFTIS offer inspiration for event organizers, potentially influencing MICE and incentive travel choices.
Key points
- CIFTIS culture and tourism section opened Sept 9 at Shougang Park
- Theme: 'Culture-Tourism Integration, Digital Empowerment'
- Showcases cultural products, immersive experiences, tech interactions
- Chaoyang district features Pop Mart with cloisonné intangible heritage
- Yanqing district offers MR Great Wall immersive experience
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:03
- Last updated
- 9 Sept 2026, 08:00
- Original links
- China Tourism News：文商旅体展融合新场景亮相服贸会-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00