Yunnan Shiping Intangible Heritage Week Opens in Shanghai
On September 14, the Yunnan Shiping County Intangible Cultural Heritage Week and the 30th Anniversary Exhibition of Shanghai-Yunnan Cooperation opened in Xuhui District, Shanghai. Hosted by the Xuhui District Government Cooperation and Exchange Office and the Shiping County Party Committee and Government under the theme "Deep Mountain-Sea Ties, Shiping-Xuhui Heart to Heart," the event combines intangible heritage performances, tourism promotion, product sales and cooperation achievements. The Shiping County Shanghai Investment Liaison Office, the Shiping Tofu Brand Store (Shanghai) and the Xuhui "Yunnan Products into Shanghai" sales center were unveiled. The exhibition displays tofu, tofu s…
Impact and considerations
By combining intangible heritage performances with the opening of brand stores and a sales center, the event turns cultural display into long-term sales and investment channels, offering a path for local specialty products and tourism resources to enter first-tier city markets.
Key points
- On September 14, the Yunnan Shiping County Intangible Cultural Heritage Week and the 30th Anniversary Exhibition of Shanghai-Yunnan Cooperation opened in Xuhui District, Shanghai.
- The event was hosted by the Xuhui District Government Cooperation and Exchange Office and the Shiping County Party Committee and Government under the theme "Deep Mountain-Sea Ties, Shiping-Xuhui Heart to Heart."
- It combines intangible heritage performances, tourism promotion, product sales and cooperation achievements.
- The Shiping County Shanghai Investment Liaison Office, the Shiping Tofu Brand Store (Shanghai) and the Xuhui "Yunnan Products into Shanghai" sales center were unveiled at the event.
- The exhibition displays tofu, tofu skin, bayberry juice and other specialty products alongside Yi embroidery costumes, intangible heritage merchandise and tourism photos.
- Organizers promoted Shiping's tourism resources around its three city cards — "Millennium Shiping City, Century-Old Tofu Fragrance, Beautiful Yilong Lake" — and held exchanges on highland specialty agriculture and cultural tourism.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 14 Sept 2026, 08:00
- Page published
- 15 Sept 2026, 00:12
- Last updated
- 14 Sept 2026, 08:00
- Original links
- China Tourism News：云南石屏非遗亮相上海-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 14 Sept 2026, 08:00