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regional source marketsShandong / Xinxiang / Henan / Heze

Xinxiang Pitches Cross-Province Trips in Heze with Ticket Discounts and Road Subsidies

On the evening of September 11, the "Meet in Qilu, Mountains and Rivers Promise" 2026 Henan Cultural Tourism (Shandong) Promotion Week, hosted by the Henan Provincial Department of Culture and Tourism, reached Heze, where Xinxiang extended an invitation to Heze residents featuring the South Taihang scenery, the rich heritage of Muye and the distinctive retail formats of Pang Dong Lai. The event used the situational drama "Xinxiang in Song" to showcase cultural tourism resources and included multiple rounds of lucky draws, giving away 500 tickets to key Xinxiang scenic areas. Han Weijun, Party Secretary and Director of the Xinxiang Municipal Bureau of Culture, Radio, Television and Tourism,…

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Impact and considerations

Xinxiang is using concrete measures such as ticket waivers, packages and expressway toll subsidies to attract Shandong visitors, offering an example of subsidy-driven customer acquisition and regional source-market competition in short-haul cross-province travel.

Key points

  • On the evening of September 11, the "Meet in Qilu, Mountains and Rivers Promise" 2026 Henan Cultural Tourism (Shandong) Promotion Week, hosted by the Henan Provincial Department of Culture and Tourism, reached Heze.
  • Xinxiang extended an invitation to Heze residents featuring the South Taihang scenery, the rich heritage of Muye and the distinctive retail formats of Pang Dong Lai.
  • The event used the situational drama "Xinxiang in Song" to showcase cultural tourism resources and included multiple rounds of lucky draws, giving away 500 tickets to key Xinxiang scenic areas.
  • Han Weijun, Party Secretary and Director of the Xinxiang Municipal Bureau of Culture, Radio, Television and Tourism, announced a dedicated cultural tourism package for Shandong visitors: from September to November, scenic areas including South Taihang, Baoquan and Jiaoding Mountain will offer free tickets, half-price tickets, special-value packages and expressway toll subsidies.
  • Xinxiang and Heze face each other across the Yellow River, with a drive of only about two hours, and the event called for "a two-hour drive, same-city travel between Shandong and Henan".

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
14 Sept 2026, 08:00
Page published
15 Sept 2026, 00:08
Last updated
14 Sept 2026, 08:00
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