Inner Mongolia Deploys Scenic Area Upgrade to Capture Autumn-Winter Tourism

Key points

• Inner Mongolia held its autumn tourism launch event and scenic area upgrade symposium, deploying a scenic area upgrading programme.
• Infrastructure renewal: addressing shortcomings in visitor centres and toilets against A-level scenic area standards, improving internal and external transport links and self-drive facilities, and accelerating smart scenic area development with AI commentary and visitor flow monitoring.
• Diversified product renewal: shifting visitors from 'sightseeing' to 'immersive stays', advocating 'small but beautiful' boutique projects and avoiding blind investment and low-level duplication.
• Development philosophy renewal: reducing reliance on ticket revenue, developing night-time consumption, cultural creative products and specialty dining, and extending the industry chain.
• The meeting required cracking down on unreasonably low-priced tours, forced consumption, price fraud and false advertising, and tightening inspections at key scenic areas in peak season.
• It required safety hazard checks on facilities and fire safety, strengthened multi-department joint enforcement, and tackling unlicensed guides and vehicles and illegal solicitation.