Ningxia Culture and Tourism Debuts at Expo, Promoting 'Fortress on the Frontier' Brand
The Culture and Tourism Department of Ningxia Hui Autonomous Region set up an exhibition area at the 2026 China Culture and Tourism Industry Expo, centered on the 'Fortress on the Frontier · Magical Ningxia' brand, showcasing folk performances, intangible cultural heritage products, food experiences, and industrial integration. The area features the 'Dream of Xixia Mausoleum' VR project, smart tourism platforms, and promotes integrated products like 'Travel with Performances,' aiming to attract tourists from Beijing-Tianjin-Hebei and long-haul markets.
Impact and considerations
Ningxia's tourism promotion may boost local MICE and incentive travel; companies may consider emerging destinations.
Key points
- Ningxia exhibition has 4 sections: folk performances, intangible heritage, food, industrial integration
- Features 'Dream of Xixia Mausoleum' VR project
- Promotes 'Travel with Performances' and 'Travel with Events' products
- Initial cooperation with Beijing-Tianjin-Hebei enterprises on tourist exchange
- Plans to increase promotion in East China, South China, and inbound markets
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:03
- Last updated
- 9 Sept 2026, 08:00
- Original links
- China Tourism News:嘉宾访谈 | 宁夏回族自治区文化和旅游厅二级巡视员付满玉:让更多游客走进“塞上江南·神奇宁夏”-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00